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  • 雨枫轩原创文学网 - 纯净的绿色文学家园 !

    雨枫轩

    人多的地方要不要去

    时间:2014-08-13来源:网友提供 作者:王盈勋 点击:

      如果你有一个朋友,有一天突然跟你说,他研发了一种可乐的配方,口味跟可口可乐不相上下,你会给他什么样的建议?我想,稍有市场知识的人很少会说,太棒了!既然味道相去不远,就来跟可口可乐一决生死吧。

      消极一点的人会说,可口可乐有强大的营销资源,势单力孤的生产者是拼不过它的,还是算了吧!积极乐观的人会建议,和可口可乐硬拼可能不是聪明之举,但是既然你研发出这么棒的可乐,不如加一点肉桂成为肉桂可乐,或是加一点荔枝成为荔枝可乐,可能会吸引不喜欢喝可口可乐的消费者。

      在市场上,不是所有的厂商都会采取相同的策略。兵多将广的企业,通常会瞄准市场最大的那一块,靠充沛的资源大军压境,往人多的地方去,以求取最多的消费者;人少、资金也少的公司,通常会先找市场的空隙——人少没关系,做得专、做得精、做得美,站稳脚跟以后再伺机突围。

     

      人性的微妙之处正在于此,我们很轻易就能够或愿意承认,我们是小公司,不宜和跨国大企业硬碰硬,但是当我们面临的是自己或子女的前途、求学选择的策略时,却很少有人愿意正面承认,人多的地方,未必对所有人都是最好的去处。

      人多的地方,也是大奖最丰厚的地方,这可能是个事实。但是人多的地方,毫无疑问也是竞争最激烈、赢家最少的地方,这一点却常常被忽略了。

      竞争最激烈的市场,会吸引自认最有聪明才智的人去竞逐,会让这个产业进步神速,却也让在这个竞技场中竞赛的人,将人生多数的气力花在与其他人的竞争中,这样做未必能成为市场的赢家。

      这就好像重量级拳王和轻量级拳王必然都只有一个,但是重量级拳王的头衔最为耀眼,所以前者的竞争必然激烈得多。

      所以,考不了高分,却选择热门专业到底对不对?这就有点像刻意增肥去打重量级比赛。至于最大、最热门的战场,是不是适合所有的战士,我们也只能留给他们自己做判断了。

      (刘振摘自天下出版社《理所不当然》一书,王原图)

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